Short form videos have become increasingly popular in recent years, with platforms like TikTok and Instagram Reels taking the world by storm. But short form videos aren’t just for social media influencers and creators. They can also be a powerful tool for businesses and organizations to reach and engage with their target audience.

In this article, we’ll discuss the benefits of creating short form videos for corporate use and explore best practices for making them go viral.

Why Create Short Form Videos for Corporate Use?

Short form videos can be an effective way for businesses and organizations to communicate their message to their target audience. Here are some of the benefits of creating short form videos for corporate use:

1. Increased Engagement

Short form videos are highly engaging and can capture the attention of the audience quickly. They are often more visually appealing and easier to digest than long-form content, making them a great option for audiences with short attention spans.

2. Cost-Effective

Short form videos can be produced quickly and inexpensively, making them a cost-effective option for businesses and organizations. They can be created using a smartphone or other simple video equipment, eliminating the need for expensive production equipment and teams.

3. Easy to Share

Short form videos are easy to share on social media platforms, making them a great way to increase brand awareness and reach a wider audience. They can be shared across multiple platforms and can be embedded in websites and other digital marketing materials.

Best Practices for Creating Short Form Videos

Creating a short form video that resonates with your audience and goes viral can be challenging. Here are some best practices to keep in mind when creating short form videos for corporate use:

1. Keep It Short and Sweet

As the name suggests, short form videos should be short. Ideally, they should be between 15 and 60 seconds long. Keep your message concise and focused on a single idea. Avoid overwhelming your audience with too much information or too many messages.

2. Grab the Viewer’s Attention Quickly

The first few seconds of your video are crucial for grabbing the viewer’s attention. Use an attention-grabbing hook to capture their attention and keep them engaged. This could be a question, a bold statement, or a striking visual.

3. Tell a Story

Stories are powerful tools for engaging audiences and creating an emotional connection. Use storytelling techniques to create a narrative that resonates with your audience and communicates your message in a compelling way.

4. Use High-Quality Visuals and Audio

While short form videos can be produced quickly and inexpensively, it’s important to use high-quality visuals and audio. Use good lighting, clear audio, and high-resolution video to create a professional-looking video that stands out from the crowd.

5. Incorporate Branding

Incorporating branding into your short form video can help increase brand awareness and make your video more memorable. Use your brand colors, fonts, and logo throughout your video to reinforce your brand’s identity and make it more recognizable.

6. Add Text or Captions

Many social media platforms autoplay videos without sound, so it’s important to add text or captions to your video. This can help communicate your message and make your video more accessible to a wider audience.

7. Include a Call-to-Action

A call-to-action (CTA) is a crucial element of any marketing video, including short form videos. Use a CTA to encourage your audience to take a specific action, such as visiting your website, making a purchase, or following your social media account.

Best Practices for Making Short Form Videos Go Viral

Creating a great short form video is just the first step. To make your video go viral and reach a wider audience, you’ll need to implement some additional best practices. Here are some tips for making your short form videos go viral:

1. Use the Right Platform

Different platforms have different audiences and formats, so it’s important to choose the right platform for your video. For example, TikTok is popular among Gen Z audiences, while LinkedIn may be better suited for B2B audiences. Research the demographics and content formats of each platform to determine which one is best for your video.

2. Utilize Hashtags and Keywords

Hashtags and keywords can help your video get discovered by a wider audience. Use relevant hashtags and keywords in your video’s title, description, and captions to increase its visibility and reach.

3. Post at the Right Time

Timing is everything when it comes to social media. Research the best times to post on each platform and schedule your video to go live during those times. This can help increase engagement and ensure that your video reaches as many people as possible.

4. Leverage Influencers

Influencers can help amplify your video’s reach by sharing it with their followers. Identify influencers in your industry or niche and reach out to them to see if they would be willing to share your video with their followers.

5. Encourage Sharing

Encourage your audience to share your video by adding social sharing buttons to your video or including a call-to-action to share the video with their followers. This can help increase the video’s reach and virality.

6. Engage with Your Audience

Engage with your audience by responding to comments and messages. This can help build a relationship with your audience and encourage them to share your video with their followers.

7. Analyze and Optimize

Analyze your video’s performance using analytics tools and optimize your video based on the data. This can help you identify what’s working and what’s not, and make changes to improve your video’s virality and engagement.

Examples of Successful Corporate Short Form Videos

To help inspire you, here are some examples of successful corporate short form videos:

1. Apple – Shot on iPhone

Apple’s “Shot on iPhone” campaign features short form videos shot entirely on the iPhone. These videos showcase the phone’s camera capabilities and demonstrate the quality of the camera in a visually stunning way.

2. Dove – Real Beauty Sketches

Dove’s “Real Beauty Sketches” video went viral with over 67 million views on YouTube. The video features women describing their appearance to a forensic sketch artist, who then creates a sketch based on their description. The video highlights the issue of women’s negative self-image and promotes Dove’s message of real beauty.

3. Squarespace – Make It Real

Squarespace’s “Make It Real” campaign features short form videos that showcase the company’s website builder capabilities. The videos feature real people and businesses using Squarespace to create their websites in a fun and visually appealing way.

Conclusion

Short form videos can be a powerful tool for businesses and organizations to reach and engage with their target audience. By following the best practices outlined in this article, you can create a short form video that resonates with your audience and goes viral. Remember to keep your video short, tell a story, use high-quality visuals and audio, incorporate branding, and include a call-to-action. And don’t forget to leverage influencers, encourage sharing, and analyze and optimize your video for maximum virality. With the right approach, your corporate short form video can become a viral sensation that reaches millions of people.

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