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The Art of Casting the Ideal Company Spokesperson

In the realm of corporate video production, one of the critical decisions that can significantly impact the effectiveness of your message is the choice of a spokesperson. Whether it’s for a promotional video, an internal training module, or a public announcement, the right spokesperson can elevate your brand’s image and convey your message with credibility and authenticity. In this article, we’ll delve into the art of casting the ideal company spokesperson and explore key considerations to ensure a successful outcome.

Your spokesperson should be genuine and believable, reflecting the values and ethos of your brand.

Understanding Your Brand Identity

Before embarking on the casting process, it’s crucial to have a deep understanding of your brand identity. What values does your company uphold? What tone of voice resonates with your target audience? Your spokesperson should embody these characteristics seamlessly to reinforce your brand’s identity and connect authentically with your audience.

Identifying Key Traits

When considering potential candidates for the role of spokesperson, certain key traits can make a significant difference:

1. Authenticity

Authenticity is paramount in building trust with your audience. Your spokesperson should be genuine and believable, reflecting the values and ethos of your brand.

2. Authority

Depending on the context of your message, it may be essential for your spokesperson to exude authority and expertise in their field. This can instill confidence in your audience and position your brand as a credible source of information.

3. Relatability

A relatable spokesperson can establish an emotional connection with your audience, making your message more memorable and impactful. Look for individuals who can speak in a way that resonates with your target demographic.

4. Versatility

Your spokesperson should be capable of adapting to various formats and communication channels. Whether it’s delivering a scripted message or engaging in spontaneous interactions, versatility is key to maintaining audience engagement.

Conducting Auditions

Once you’ve identified the desired traits for your spokesperson, it’s time to conduct auditions. Consider the following tips to streamline the audition process:

– Scripted Readings

Provide candidates with a sample script that aligns with the tone and style of your intended message. Pay attention to how they deliver the lines and whether they can convey authenticity and credibility.

– Improvisation Exercises

In addition to scripted readings, incorporate improvisation exercises to gauge the candidate’s ability to think on their feet and respond naturally to unexpected situations.

– Mock Interviews

Conduct mock interviews to simulate real-life scenarios where the spokesperson may need to field questions or address concerns from the audience or media. Evaluate their ability to communicate effectively under pressure.

Making the Final Decision

After thorough evaluation and deliberation, it’s time to select the ideal spokesperson for your company. Consider factors such as chemistry with your team, availability for future projects, and overall suitability for the role. Keep in mind that the chosen spokesperson will become the face of your brand, so choose wisely.

Conclusion

Casting the ideal company spokesperson is an art that requires careful consideration and attention to detail. By understanding your brand identity, identifying key traits, conducting auditions, and making informed decisions, you can ensure that your spokesperson effectively represents your brand and resonates with your target audience.

At St Louis Corporate Video, we understand the importance of selecting the right spokesperson for your corporate video productions. With our full-service video and photography production capabilities, experienced creative crew, and state-of-the-art equipment, we can help you cast the perfect spokesperson to elevate your brand’s message. Contact us today to learn more about how we can assist you with your conference documentation and other corporate photography and video needs.

As a full-service video and photography production company, St Louis Corporate Video has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video.

314-913-5626

stlouiscorporatevideo@gmail.com

Essential Tips for Hiring a Business Videographer

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Whether you are looking to create an explainer video, capture interviews, or showcase customer testimonials, choosing the right videographer is crucial for the success of your project. At St. Louis Corporate Video, we understand the significance of professional video production, and we are here to provide you with essential tips for hiring the right business videographer.

Ask about the equipment they use and ensure it meets the standards for your project.

Why Hiring a Professional Business Videographer Matters

Video content has the power to elevate your brand, tell your story, and connect with your target audience in a way that no other medium can. However, the effectiveness of your video content largely depends on the skills and expertise of the videographer you choose. Here are some key reasons why hiring a professional business videographer is essential:

1. Quality Matters

High-quality video production sets the standard for your brand. Poorly shot and edited videos can reflect negatively on your business, while professionally produced content can leave a lasting impression of competence and professionalism.

2. Technical Expertise

Professional videographers are well-versed in the technical aspects of video production, including camera operation, lighting, sound recording, and post-production editing. They have the knowledge and experience to ensure your video looks and sounds exceptional.

3. Creativity and Innovation

Experienced videographers bring creativity and innovation to your project, helping you craft a unique and engaging story that resonates with your audience. They can offer valuable insights and ideas to make your video stand out.

4. Efficiency

Professional videographers are skilled at managing time and resources efficiently. They can capture the footage you need without wasting time or missing important moments, ensuring a smooth production process.

5. Versatility

A professional business videographer can adapt to various styles and formats to meet your specific needs. Whether you require explainer videos, interviews, testimonials, or any other type of video content, they have the expertise to deliver.

Tips for Hiring the Right Business Videographer

Now that you understand the importance of hiring a professional business videographer, let’s explore some essential tips to help you make the right choice:

1. Define Your Goals and Objectives

Before you start your search for a videographer, it’s crucial to define your goals and objectives for the video project. What message do you want to convey? Who is your target audience? What is the desired outcome? Having a clear vision will help you find a videographer who can align with your goals.

2. Review Portfolios and Past Work

One of the best ways to assess a videographer’s skills and style is by reviewing their portfolio and past work. Look for samples of videos that are similar to your project’s requirements. Pay attention to the quality of their work, storytelling abilities, and creativity.

3. Check References and Reviews

Don’t hesitate to ask for references from previous clients and read online reviews. Hearing from others who have worked with the videographer can provide valuable insights into their professionalism, reliability, and ability to meet deadlines.

4. Assess Technical Skills

A professional videographer should be proficient in camera operation, lighting, audio recording, and post-production editing. Ask about the equipment they use and ensure it meets the standards for your project. They should also be familiar with various file types and media styles, as versatility is key.

5. Discuss Budget and Pricing

Clearly communicate your budget with potential videographers and inquire about their pricing structure. Ensure there are no hidden costs and that the videographer can work within your budget while delivering the quality you expect.

6. Evaluate Communication and Collaboration

Effective communication and collaboration are essential for a successful video production. Assess how well the videographer listens to your ideas and whether they offer valuable suggestions. You should feel comfortable working with them throughout the entire process.

7. Inquire About Equipment and Technology

Ask about the videographer’s equipment and technology capabilities. Do they have access to the latest camera gear and editing software? Are they equipped to handle aerial video or drone footage if needed, as we do at St. Louis Corporate Video?

8. Discuss Post-Production Services

Post-production editing is a crucial phase of video production. Ensure the videographer has the skills and resources to edit and enhance your footage, adding graphics, animations, and any other necessary elements to create a polished final product.

9. Consider Experience and Specialization

Different videographers may specialize in various types of videos, such as explainer videos, talking heads, interviews, or testimonials. Choose a videographer with relevant experience in your specific type of project to ensure a seamless production process.

The St. Louis Corporate Video Difference

At St. Louis Corporate Video, we understand the significance of these tips, as we have been providing top-notch video production services to businesses and organizations in the St. Louis area for years. Our experienced videographers, directors, and producers have the technical expertise and creative vision to bring your project to life. Here’s how we stand out:

Expertise in Diverse Video Types

Whether you need explainer videos, talking heads, interviews, testimonials, or any other type of video content, we have the experience and skillset to deliver exceptional results. We also capture appropriate b-roll footage to enhance post-production editing.

Professional Teleprompters

For a more professional and efficient message delivery, we offer teleprompters to ensure that your on-camera talent delivers a flawless performance, maintaining your brand’s credibility.

Aerial Video and Drone Footage

Our capabilities extend to aerial video production, thanks to our drone flying expertise. Aerial footage can add a unique perspective to your videos, making them more engaging and visually stunning.

Full-Service Studio and Location Options

We provide both studio and location video production options, ensuring flexibility to meet your specific needs. Whether you prefer a controlled studio environment or an on-location shoot, we can accommodate your preferences.

Post-Production Excellence

Our post-production editing team is well-versed in all file types and media styles, ensuring that your video is polished and ready to make a lasting impact. We can add graphics, animations, and other elements to enhance your content.

Conclusion and Call to Action

In today’s competitive business landscape, video content is a powerful tool for connecting with your audience and achieving your goals. Hiring the right business videographer is essential to ensure the success of your video projects.

As a full-service video creation company, St. Louis Corporate Video has worked with numerous businesses and organizations in the St. Louis area to create impactful video productions. We have a team of experienced videographers, directors, and producers ready to customize your video to your diverse creative needs. We specialize in shooting explainer videos, talking heads, interviews, and testimonials, always capturing appropriate b-roll footage to enhance post-production editing. Additionally, we offer teleprompters for professional message delivery and utilize drones for captivating aerial footage.

If you’re ready to take your video content to the next level and make a lasting impression, contact St. Louis Corporate Video today. Let our expertise and creative vision transform your ideas into compelling video content that sets you apart from the competition. Reach out to us now to discuss your project and get started on the path to video success. Your audience is waiting, and we’re here to help you captivate them.

314-913-5626

stlouiscorporatevideo@gmail.com

What are some of the different types of video production?

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there are a wide range of video production and related services to cater to the diverse needs of businesses and organizations. Here’s an expanded description of each of the services they offer:

Lifestyle advertising videos are a creative way to showcase products or services in real-life settings.

Commercial Video Production: St. Louis Corporate Video specializes in creating high-quality commercial videos for businesses. These videos are typically used for advertising products or services. They are designed to engage and captivate the audience, conveying the brand’s message effectively while showcasing the unique selling points of the product or service.
Corporate Video Production: Corporate videos serve various purposes, such as internal communication, training, or brand promotion. St. Louis Corporate Video produces professional corporate videos tailored to the specific needs of the client, helping organizations convey their messages, values, and culture to employees, stakeholders, and customers.
Live Streaming Video Production: In an era of digital communication, live streaming is an essential tool for events, conferences, webinars, and product launches. St. Louis Corporate Video provides live streaming video production services, ensuring seamless broadcasting of events to a global online audience.
Testimonial Video Production: Testimonial videos are powerful tools for building trust and credibility. St. Louis Corporate Video helps businesses capture authentic testimonials from satisfied customers, employees, or partners. These videos can be used to showcase real experiences and positive feedback, strengthening the company’s reputation.
Lifestyle Video Production: Lifestyle videos are a creative way to showcase products or services in real-life settings. St. Louis Corporate Video creates lifestyle videos that highlight how a product or service can fit into the target audience’s daily life, emphasizing its value and benefits.
Explainer Video Production: Explainer videos simplify complex ideas, concepts, or products through engaging visuals and narration. St. Louis Corporate Video develops clear and concise explainer videos to help businesses educate their audience and increase understanding of their offerings.
Medical Video Production: In the healthcare industry, clear and accurate communication is crucial. St. Louis Corporate Video offers medical video production services that cater to hospitals, medical practices, and healthcare organizations. These videos can include patient education, procedure explanations, or promotional content for medical services.
Time-Lapse Video Production: Time-lapse videos condense long periods of time into short, captivating sequences. St. Louis Corporate Video creates visually stunning time-lapse videos that can be used for various purposes, such as construction progress documentation, event coverage, or artistic projects.
Social Media Video Production: Social media is a powerful platform for engaging with audiences. St. Louis Corporate Video specializes in creating social media-friendly videos, optimized for platforms like Facebook, Instagram, and TikTok, to help businesses and brands connect with their online communities.
Non-Profit Video Production: Non-profit organizations often rely on storytelling to convey their mission and impact. St. Louis Corporate Video assists non-profits in creating compelling videos to raise awareness, inspire action, and secure funding for their causes.
Video Editing Services: St. Louis Corporate Video offers comprehensive video editing services to enhance and refine existing video content. This includes editing, color correction, sound design, and graphics integration to ensure a polished final product.
Music Video Production: For musicians and bands, music videos are essential for promoting songs and connecting with fans. St. Louis Corporate Video produces music videos that bring artistic visions to life, combining visual storytelling with musical creativity.
Production Studios: St. Louis Corporate Video provides access to well-equipped production studios, offering a controlled environment for shooting videos, interviews, and other creative projects.
Concert Visuals: For live concerts and performances, captivating visuals are crucial. St. Louis Corporate Video specializes in creating stunning concert visuals that enhance the audience’s experience and complement the music.
Post Production: Post-production services include editing, visual effects, color grading, and sound design to ensure that the final video is polished and ready for distribution.
Resort Video Production: Resorts and hospitality businesses can benefit from resort video production to showcase their facilities, amenities, and the overall guest experience. St. Louis Corporate Video captures the essence of these destinations, enticing potential visitors.
Hotel Video Production: Similar to resort video production, hotel video production focuses on presenting hotels, accommodations, and services in an attractive and inviting manner, encouraging bookings and reservations.

St. Louis Corporate Video is a versatile video production company capable of meeting the unique needs of a wide range of clients and industries, from corporate to entertainment and beyond. Their expertise, equipment, and creativity enable them to deliver compelling visual content that effectively communicates their clients’ messages and engages their target audiences.

314-913-5626

stlouiscorporatevideo@gmail.com

The Power of Authenticity: Leveraging Amateurs in Your Marketing Video

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In the ever-evolving landscape of video marketing, authenticity has become the holy grail. Consumers are no longer content with polished, scripted commercials featuring professional actors. They crave genuine, relatable content that speaks to their emotions and connects with them on a personal level. This shift in consumer preferences has given rise to a new trend in video production: leveraging amateurs to create authentic marketing videos. In this article, we will explore the power of authenticity in marketing videos and how you can effectively incorporate amateurs into your video production process.

Consider featuring loyal customers who have a genuine love for your product or service. Their passion will shine through in their testimonials.

The Rise of Authenticity in Video Marketing

Understanding Authenticity

Authenticity in video marketing refers to the genuine, unscripted, and real-life feel of a video. It’s about conveying sincerity and relatability, rather than creating a polished and rehearsed production. Authenticity resonates with audiences because it humanizes your brand and fosters trust. When viewers see real people, not actors, sharing their experiences or testimonials, they are more likely to connect with your message.

The Shift in Consumer Expectations

Consumers have become increasingly discerning when it comes to advertising. They can spot an overly staged or scripted video from a mile away. In an age of social media influencers and user-generated content, the allure of authenticity has never been stronger. It’s no wonder that companies are embracing this trend and incorporating it into their marketing strategies.

The Benefits of Authentic Marketing Videos

Builds Trust: Authenticity creates a sense of trust between your brand and your audience. When real people share their genuine experiences, it shows that you have nothing to hide.
Relatability: Viewers are more likely to relate to everyday people in your videos. This relatability can lead to increased engagement and conversions.
Cost-Effective: Working with amateurs can be more cost-effective than hiring professional actors and models. It allows you to allocate your budget to other essential aspects of your video production.
Unique Content: Authentic videos set you apart from your competitors. They showcase the unique personality of your brand and make you stand out in a crowded marketplace.

Leveraging Amateurs in Your Marketing Video

Identifying the Right Amateurs

While authenticity is essential, not everyone can be an effective amateur in your marketing videos. It’s crucial to identify individuals who genuinely embody your brand’s values and resonate with your target audience. Here are some tips for selecting the right amateurs:

Loyal Customers: Consider featuring loyal customers who have a genuine love for your product or service. Their passion will shine through in their testimonials.
Employees: Your own team members can be excellent spokespeople. They have an authentic connection to your brand and can speak from their personal experiences.
Local Influencers: Collaborate with local influencers or community figures who have a significant following and align with your brand’s values.
Real People: Don’t overlook everyday people who have compelling stories related to your product or service. Their authenticity can be incredibly powerful.

Creating a Comfortable Environment

Once you’ve identified the right amateurs, it’s essential to create a comfortable environment for them during the video shoot. Many amateurs may feel nervous or camera-shy, so it’s crucial to put them at ease. Here are some strategies to achieve this:

Preparation: Provide clear instructions and a basic script if necessary. This will give your amateurs a sense of direction without stifling their authenticity.
Multiple Takes: Allow for multiple takes if needed. Amateurs may need some time to get comfortable in front of the camera, and this will help capture their most authentic moments.
Supportive Crew: Ensure that your video production team is patient and supportive. A friendly and encouraging crew can make a significant difference in helping amateurs feel relaxed.

Editing for Authenticity

The editing process plays a crucial role in maintaining the authenticity of your marketing video. While you want to present your amateurs in the best light, it’s essential to avoid over-editing that makes the video feel staged. Here are some editing tips:

Minimal Cuts: Avoid excessive cuts and edits. Let the conversation flow naturally, even if there are occasional pauses or stumbling over words.
Bloopers and Outtakes: Consider including lighthearted bloopers or outtakes at the end of the video. This can add a human touch and show that you embrace imperfections.
Natural Sound: Keep natural background sounds when relevant. They can enhance the authenticity of the video.

Case Studies: Real-World Examples of Authentic Marketing Videos

To illustrate the power of authenticity in marketing videos, let’s explore a few real-world examples of companies that have successfully leveraged amateurs in their video production.

1. Airbnb’s Host Stories

Airbnb, the global accommodation marketplace, has mastered the art of authenticity in its marketing videos. They regularly feature hosts sharing their unique stories and experiences with the platform. These hosts are everyday people, not professional actors, and their genuine enthusiasm for Airbnb shines through. Viewers can relate to these hosts and envision themselves as guests, leading to increased bookings and trust in the brand.

2. Dove’s Real Beauty Campaign

Dove’s “Real Beauty” campaign is another prime example of authenticity in action. The campaign features real women, not models, discussing their views on beauty. Dove’s decision to showcase diverse body types and natural beauty challenges conventional beauty standards. This authenticity resonates with consumers, positioning Dove as a brand that celebrates real people and real beauty.

3. GoPro User-Generated Content

GoPro, the action camera company, has built its brand around user-generated content (UGC). They encourage their customers to capture and share their adventures using GoPro cameras. The resulting videos are authentic, raw, and thrilling. GoPro’s marketing strategy relies on the authenticity of its customers’ experiences, making viewers feel like they, too, can embark on exciting adventures with a GoPro camera.

Repurposing Your Authentic Content

One of the significant advantages of creating authentic marketing videos is the potential for repurposing your content across various platforms and campaigns. Here are some strategies for effectively repurposing your authentic content:

Social Media: Share shorter clips and highlights from your authentic videos on social media platforms. These bite-sized pieces can generate engagement and drive traffic to your full-length videos.
Email Marketing: Use snippets from your authentic videos in email marketing campaigns to grab subscribers’ attention and encourage them to watch the full video.
Blog Posts: Transcribe the content from your videos into blog posts. This allows you to reach audiences who prefer written content and improve your website’s SEO.
Testimonials and Reviews: Incorporate excerpts from authentic customer testimonials and reviews into your product pages to boost credibility and trust.

St Louis Corporate Video: Your Full-Service Video Production Partner

As you embark on your journey to harness the power of authenticity in marketing videos, it’s crucial to have a reliable and experienced partner by your side. That’s where St Louis Corporate Video comes in.

About St Louis Corporate Video

At St Louis Corporate Video, we are not just a video production company; we are your full-service video creation partner. With years of experience serving businesses in the St. Louis area, we understand the nuances of creating authentic and impactful marketing tools. Here’s what sets us apart:

Experienced Videographers: Our team consists of experienced videographers who excel at capturing authentic moments. Whether you need testimonials, product demonstrations, or brand storytelling, we have the expertise to make it happen.
Producers with a Creative Edge: Our producers are not just technically proficient; they bring a creative edge to your projects. We collaborate closely with you to ensure your vision is brought to life authentically.
State-of-the-Art Equipment: We invest in the latest video production equipment to ensure the highest quality output. From cameras to lighting, our gear is top-notch.
Versatility: We offer both studio and location video production services, giving you the flexibility to choose the setting that best suits your brand’s authenticity.
Photography Services: In addition to video production, we offer professional photography services to complement your visual marketing needs.
Customization: Every brand is unique, and we understand that. We tailor our video productions to align perfectly with your creative needs and brand identity.
Repurposing Expertise: Repurposing your video content to gain more traction is another specialty of ours. We are well-versed in all file types and styles of media, ensuring your content reaches a broader audience.

Our Proven Track Record

As a full-service video creation company, St Louis Corporate Video has worked with many businesses in the St. Louis area to create some rather remarkable marketing tools. Our commitment to authenticity and quality has consistently delivered outstanding results for our clients.

In conclusion, the power of authenticity in marketing videos cannot be overstated. Leveraging amateurs who genuinely embody your brand’s values can create a strong emotional connection with your audience. By choosing St Louis Corporate Video as your production partner, you’re ensuring that your authentic vision is brought to life with professionalism, creativity, and technical excellence.

Don’t miss out on the opportunity to create authentic marketing videos that resonate with your audience. Contact us today to discuss how we can collaborate on your next video project and make it truly remarkable.

314-913-5626

stlouiscorporatevideo@gmail.com

Constructing Narratives to Generate Noticeability and Achieve Tangible Outcomes is What We Do to Strengthen Your Brand.

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Our business has been created using the latest methods to ensure a quality experience for customers and to make your life simpler.

Our video production team is the only thing we specialize in and we have successfully completed more than 1500 projects. Our team is made up of highly talented individuals, and our process is designed to ensure that we are always available and focused on the task at hand. Moreover, we make sure to always have the best and latest equipment ready for use. Furthermore, our ability to manage the various elements of video and film production is seamless since they all take place under the same roof.

The advantage of having our own Producers and Coordinators is that our video crews are able to be more responsive and act quickly. This is because each team member is continually working on and monitoring the progress of your project. Furthermore, our team is passionate about quality and takes pride in their work.

Evidence suggests that people become more immersed with video content than in text-based pieces. Additionally, scientific research has found that the human brain can process video in a fraction of the time that it takes to read written text. As a result, video marketing has become an indispensable part of the marketing strategies of top-performing companies.

Organizations need to make sure that creating amazing promotional marketing videos is a priority. It is important to note that making these videos takes talent, time, resources and setting aside a reasonable budget. It doesn’t matter whether the video is being made internally or with help from an outside video team such as our professionals, the production process needs to be followed if the story is to be told properly.

The main purpose is to heighten your brand recognition, revenue and/or backing for a campaign. That’s it! Making videos for marketing objectives is crucial to swiftly accomplish more and communicate your message in an efficient manner. Our video staff has expertise in producing powerful marketing films all over the nation. We have teams in St. Louis with links all over the US and we create a group specifically for the requirements of every client.

We strive to make the projects and processes involved enjoyable and inviting so that the completed work can be something we can all be proud of.

stlouiscorporatevideo@gmail.com
Mike Haller
314-913-5626

How to Create a Successful YouTube Marketing Strategy for Your Business

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Having your own YouTube channel is a fantastic way to market your business and attract new customers. It gives you direct access to the people who are likely to be interested in your products or services, and helps you stand out from the crowd of other businesses also trying to market themselves in their local area. This article will give you some useful tips for creating a successful YouTube marketing strategy for your business. If you’re just getting started with a channel, it can seem like an overwhelming amount of work. But by following these steps and keeping your ultimate goals in mind, you’ll be well on your way to success in no time at all!

Create Content That Resonates With Your Audience

You can’t just throw up a few videos and expect people to flock to your channel – you need to create content that people actually want to watch! If you want to increase your views and subscribers, you need to create content that actually resonates with your audience. If you want to appeal to the masses, you’ll need to create content that appeals to the masses. But if you want to speak to your specific target audience, you need to create content that appeals to your specific target audience. There are a few ways to find out what your audience wants to see on your channel. First, you can use video editing software to create a short (approximately 30-60 second) video asking your audience what they would like to see on your channel. You can also read through the comments on your existing videos to find out what your audience is looking for.

Create a Marketing Strategy for Your Channel

Once you’ve created a few videos on your channel and have a decent following, you can begin to consider how to drive those viewers to your website or the page where you’re selling your products or services. Once again, you’ll want to consider your marketing strategy and how your channel fits into the bigger picture. What are your ultimate goals for your channel? What are you trying to achieve with this channel? These questions will help you decide which direction to go in when creating your marketing strategy. Determine how much time you can realistically dedicate to your channel. If you have only a few hours a week to spend on creating new videos and responding to comments, you may want to consider outsourcing some of the work.

Host Interviews with Influencers in Your Industry

Another way to grow your channel is to interview influencers in your industry. Depending on the size of your audience and the size of the other person’s audience, this can be a fantastic way to drive more traffic to your channel and increase your subscriber count. Hosting interviews on your channel is a great way to build relationships with influencers in your industry, and it’s a great way to drive more viewers to your channel. Interviews are fantastic content on their own, but they’re also a great way to build your channel. If the person you interview agrees to let you post the video on your channel, you’ll be able to re-purpose the content for your channel and drive even more viewers to your channel. If the person you’re interviewing is a popular figure in your industry, you can bet that the interview will drive plenty of traffic to your channel and help grow your subscriber count.

Write sponsored ad copy for your ads

Sponsored ads are one of the best ways to drive new viewers to your channel on a consistent basis. A sponsored ad is where you pay a certain amount of money to have your video shown before other, similar videos on YouTube, and the people who watch your video will go to your channel. You’ll notice that some videos have an advertisement before them, and these are paid advertisements. One thing to keep in mind is that you have control over the copy that is shown with each of your ads. This is where you get to directly appeal to the people viewing your video and encourage them to click through to your channel. Sponsored ads are a fantastic way to drive traffic to your channel on a consistent basis. In order to make sure that your ads are actually effective, you’ll want to make sure that your ad copy is appealing to the people who are viewing your video. You want to make sure that your ad copy is compelling and explains why people should click through to your channel.

Use Google Adwords to Find Keywords for your Strategies

If you want to drive people to your channel with targeted keywords and phrases, consider using Google Adwords for your marketing strategy. Adwords is a great way to get people who are actively searching for the products and services you offer to come to your channel and click through to your website. You’ll be able to use Google’s tools and algorithms to find the keywords and phrases that your target audience is actively searching for. You’ll then be able to use these keywords and phrases in your Adwords campaign, and you’ll show up in the sponsored ads section for those terms. You can even target your ads to a certain region or area – so you can drive people in your local area to your channel. Keep in mind that your budget for Google Adwords will dictate how many people you can reach with your paid ads. If you have a limited budget and you’re unsure as to whether or not Adwords is the right choice for you, consider hiring someone to run an influencer marketing campaign.

Grow your audience by promoting on Facebook and Twitter

If you’re already using social media to build your brand and drive new customers to your business, you can use those same tools to promote your YouTube channel and drive even more people to your channel. By creating a few posts on your Facebook and Twitter pages promoting your YouTube channel, you can drive a steady stream of traffic to your channel and help it grow at a much faster rate than it would if you didn’t promote it on other platforms. If you don’t have a Facebook or Twitter account yet, you may want to consider creating a page for your business (and your YouTube channel) as soon as possible. You can create a Facebook page for your business for free, and you can create a Twitter page for your business for free if you don’t want to shell out for a paid account. These two platforms are fantastic for promoting your YouTube channel and getting people to click through and watch your videos.

YouTube video production for training and marketing

PR!

Public relations can be a great way to help drive traffic to your YouTube channel and grow your subscriber count even more. When you partner with local publications and newspapers, you can often include a link to your YouTube channel and a short description of your channel and what you plan on doing with your channel. This will help drive more consistent traffic to your channel, and it will help you build relationships with other businesses and people who can help you further your goals. If you’re already creating consistent and compelling content on your channel and you’re actively growing your audience, PR is one way to help you reach even more people and grow your channel at a faster rate.

YouTube works!

stlouiscorporatevideo@gmail.com
Mike Haller
314-913-5626

Corporate video production for CTR Companies.

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The experts at St. Louis Corporate Video are capable crews with all the right production equipment. Since 1982, we have worked on an incredibly wide range of video production projects as small as hosting a live streaming event to projects as large and complex as shooting for a feature film.

Corporate and branding video production are important to help bring your company into the spotlight and gain market share. We also create recruitment and training videos to help you maintain a crucial, viable workforce.

Helping your company get results is our main goal. We tell creative stories through video that engage your audience and help you see a better conversion rates among your audience.

stlouiscorporatevideo@gmail.com

Mike Haller 314-913-5626

Film Studios St Louis | CEO on camera

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Corporate videos are used for a wide range of purposes and at St Louis Corporate Video, we always make it a point to understand the needs and intended usage of our clients. Whether you need a video to share ideas, cover an event, use internally, for training purposes or for a marketing plan, we can take care of all your audio and video needs.

CEO on camera St Louis Video Company

We’ll customize any video production just for you! We cover every industry including Public Relations Companies, Advertising Agencies, Law Firms, Fortune 500 companies and other video production companies.

stlouiscorporatevideo@gmail.com

Mike Haller 314-913-5626