As businesses increasingly use video and photography for their marketing campaigns, the importance of selecting the right location cannot be overstated. The location sets the tone for your production and can either elevate or detract from your overall message. Whether you’re creating corporate videos, promotional material, or branded photography, your choice of location plays a pivotal role in the success of the project.
In this blog, we’ll walk you through key considerations for scouting video and photography locations and explain how St Louis Corporate Video can help you secure the perfect spot for your next production.
1. Space and Layout
When scouting for a location, it’s crucial to understand the physical dimensions of the space and how they will accommodate your shoot. A location must be large enough to house your crew, equipment, and talent, yet flexible enough to allow for creative setups and staging. Keep in mind the camera angles you need to cover and the kind of props or set designs you may require.
If you’re planning a corporate interview or product demonstration, make sure there’s enough room for the cameras, lighting, sound equipment, and your interviewees. Additionally, consider if the space offers a natural flow for your crew to work efficiently without getting in each other’s way.
2. Lighting Conditions
Lighting is one of the most crucial elements in both video and photography. While many locations may look great in person, they might not always translate well on camera due to poor or uneven lighting. When evaluating a location, pay close attention to the natural light sources, such as windows or skylights. Think about whether these can be used to your advantage, or if they will need to be supplemented with artificial lighting.
Ideally, the location should offer flexibility for lighting adjustments, whether you’re shooting indoors or on location. At St Louis Corporate Video, we offer private studio lighting and setups perfect for small productions and interview scenes. Our studio space is also large enough to incorporate props, providing the creative freedom to build a custom set for your project.








3. Noise Levels
Background noise can make or break a video production. Whether you’re shooting an interview, a corporate video, or a product video, clean, clear audio is essential. Pay attention to potential distractions—are there any outside sounds that might interfere with your production, such as traffic, construction, or ambient noise from nearby buildings?
When selecting a location, it’s also important to assess how well sound can be controlled in the space. Consider the acoustics—hard surfaces might cause echoes, while carpets or drapes might help to absorb sound. Our St Louis Corporate Video team is well-equipped with sound engineers who can create a controlled environment for high-quality audio capture, ensuring your production is free from unwanted noise.
4. Accessibility
Whether you’re shooting on-location or in a studio, accessibility is a top priority. Make sure that the location is easily accessible for your crew and talent, especially when transporting heavy or bulky equipment. Check if the space offers loading docks, parking, or clear paths for crew and talent to move through the set with ease.
At St Louis Corporate Video, we understand the logistics of a production shoot. Our crew is experienced in making sure everything runs smoothly, from setup to breakdown. Whether it’s finding the right parking for your crew or coordinating security, we’ve got the expertise to keep things organized.
5. Visual Appeal and Branding Potential
Ultimately, the location should align with your brand’s values and message. Choose a space that reflects the tone of your production, whether it’s a modern office for a corporate video or an industrial warehouse for an edgy product shoot. Be sure to also consider the background—what will appear behind the talent and in your shots?
Think about how the location can be used creatively to tell your brand’s story. The right location can become a character in itself, enhancing your narrative and solidifying your brand’s identity.
6. Flexibility and Permits
If you’re planning a more dynamic shoot, flexibility is essential. Does the location allow you to move furniture, bring in props, or make other adjustments to enhance your production? Also, if you’re shooting in a public or outdoor space, make sure you have the necessary permits in place to avoid any legal complications.
Our team at St Louis Corporate Video specializes in navigating the logistics of complex shoots, ensuring that you have the necessary permits and permissions to shoot on location without any hassles. We also offer location scouting services to help you find the ideal space for your production.
Why Choose St Louis Corporate Video for Your Marketing Production?
St Louis Corporate Video is a full-service professional commercial photography and video production company, offering a comprehensive range of services designed to meet the unique needs of your marketing productions. Since 1982, we’ve been helping businesses, marketing firms, and agencies in the St. Louis area create high-quality video and photography that aligns with their brand’s goals.
Our team is equipped with the latest technology and an experienced crew, ensuring that we can handle every aspect of your production. From providing sound and camera operators to offering private custom interview studio setups, we have everything you need for a successful video shoot. We also specialize in repurposing photography and video branding, giving your content more reach and impact across multiple platforms.
We are well-versed in working with all file types and styles of media and accompanying software, ensuring that your production is not only visually stunning but also optimized for your specific media needs. With our indoor drone capabilities and creative approach to studio setups, we can help you bring your vision to life in the most effective way possible.
Whether you’re looking for a small-scale production or a large-scale corporate video, St Louis Corporate Video is here to make your next marketing production a success. Our team’s experience, creative expertise, and attention to detail ensure that your brand’s story is told in the most compelling way possible.














