Tag Archives: videography

What to Look for When Scouting Video and Photography Locations for Your Marketing Productions

As businesses increasingly use video and photography for their marketing campaigns, the importance of selecting the right location cannot be overstated. The location sets the tone for your production and can either elevate or detract from your overall message. Whether you’re creating corporate videos, promotional material, or branded photography, your choice of location plays a pivotal role in the success of the project.

Pay attention to potential distractions—are there any outside sounds that might interfere with your production, such as traffic, construction, or ambient noise from nearby buildings?

In this blog, we’ll walk you through key considerations for scouting video and photography locations and explain how St Louis Corporate Video can help you secure the perfect spot for your next production.

1. Space and Layout

When scouting for a location, it’s crucial to understand the physical dimensions of the space and how they will accommodate your shoot. A location must be large enough to house your crew, equipment, and talent, yet flexible enough to allow for creative setups and staging. Keep in mind the camera angles you need to cover and the kind of props or set designs you may require.

If you’re planning a corporate interview or product demonstration, make sure there’s enough room for the cameras, lighting, sound equipment, and your interviewees. Additionally, consider if the space offers a natural flow for your crew to work efficiently without getting in each other’s way.

2. Lighting Conditions

Lighting is one of the most crucial elements in both video and photography. While many locations may look great in person, they might not always translate well on camera due to poor or uneven lighting. When evaluating a location, pay close attention to the natural light sources, such as windows or skylights. Think about whether these can be used to your advantage, or if they will need to be supplemented with artificial lighting.

Ideally, the location should offer flexibility for lighting adjustments, whether you’re shooting indoors or on location. At St Louis Corporate Video, we offer private studio lighting and setups perfect for small productions and interview scenes. Our studio space is also large enough to incorporate props, providing the creative freedom to build a custom set for your project.

3. Noise Levels

Background noise can make or break a video production. Whether you’re shooting an interview, a corporate video, or a product video, clean, clear audio is essential. Pay attention to potential distractions—are there any outside sounds that might interfere with your production, such as traffic, construction, or ambient noise from nearby buildings?

When selecting a location, it’s also important to assess how well sound can be controlled in the space. Consider the acoustics—hard surfaces might cause echoes, while carpets or drapes might help to absorb sound. Our St Louis Corporate Video team is well-equipped with sound engineers who can create a controlled environment for high-quality audio capture, ensuring your production is free from unwanted noise.

4. Accessibility

Whether you’re shooting on-location or in a studio, accessibility is a top priority. Make sure that the location is easily accessible for your crew and talent, especially when transporting heavy or bulky equipment. Check if the space offers loading docks, parking, or clear paths for crew and talent to move through the set with ease.

At St Louis Corporate Video, we understand the logistics of a production shoot. Our crew is experienced in making sure everything runs smoothly, from setup to breakdown. Whether it’s finding the right parking for your crew or coordinating security, we’ve got the expertise to keep things organized.

5. Visual Appeal and Branding Potential

Ultimately, the location should align with your brand’s values and message. Choose a space that reflects the tone of your production, whether it’s a modern office for a corporate video or an industrial warehouse for an edgy product shoot. Be sure to also consider the background—what will appear behind the talent and in your shots?

Think about how the location can be used creatively to tell your brand’s story. The right location can become a character in itself, enhancing your narrative and solidifying your brand’s identity.

6. Flexibility and Permits

If you’re planning a more dynamic shoot, flexibility is essential. Does the location allow you to move furniture, bring in props, or make other adjustments to enhance your production? Also, if you’re shooting in a public or outdoor space, make sure you have the necessary permits in place to avoid any legal complications.

Our team at St Louis Corporate Video specializes in navigating the logistics of complex shoots, ensuring that you have the necessary permits and permissions to shoot on location without any hassles. We also offer location scouting services to help you find the ideal space for your production.

Why Choose St Louis Corporate Video for Your Marketing Production?

St Louis Corporate Video is a full-service professional commercial photography and video production company, offering a comprehensive range of services designed to meet the unique needs of your marketing productions. Since 1982, we’ve been helping businesses, marketing firms, and agencies in the St. Louis area create high-quality video and photography that aligns with their brand’s goals.

Our team is equipped with the latest technology and an experienced crew, ensuring that we can handle every aspect of your production. From providing sound and camera operators to offering private custom interview studio setups, we have everything you need for a successful video shoot. We also specialize in repurposing photography and video branding, giving your content more reach and impact across multiple platforms.

We are well-versed in working with all file types and styles of media and accompanying software, ensuring that your production is not only visually stunning but also optimized for your specific media needs. With our indoor drone capabilities and creative approach to studio setups, we can help you bring your vision to life in the most effective way possible.

Whether you’re looking for a small-scale production or a large-scale corporate video, St Louis Corporate Video is here to make your next marketing production a success. Our team’s experience, creative expertise, and attention to detail ensure that your brand’s story is told in the most compelling way possible.

314-913-5626

stlouiscorporatevideo@gmail.com

Document a Visual Record of Your Construction Project

In today’s competitive construction industry, maintaining an accurate and visually appealing record of your project’s progress is essential for keeping stakeholders informed, enhancing marketing efforts, and documenting milestones. Whether you’re managing a large-scale commercial construction project or a smaller residential development, having high-quality images and video footage to track and showcase progress can make all the difference. In this post, we’ll explore how to create a professional visual record of your construction site and how St Louis Corporate Video can help elevate your documentation through expert photography, video production, and post-production services.

Identifying the key moments that define each phase of your project and capturing them with high-quality imagery.

1. Capture Regular Updates for Ongoing Documentation

Consistent documentation of your construction site is key to tracking progress over time. Regular photography and video updates offer an accurate visual timeline that can highlight each stage of the project. These records are valuable not only for internal project management but also for communicating progress with clients, contractors, and stakeholders.

At St Louis Corporate Video, we recommend setting up a schedule to capture ongoing updates throughout the project’s lifecycle. These sessions should include wide shots to capture the entirety of the site, as well as close-ups to highlight key elements such as structural work, progress on specific sections, and safety measures in place. Regular updates ensure that you can see and share how the project is evolving.

2. Showcase Key Milestones and Construction Phases

Your construction project will go through various stages, each requiring specific attention. From groundbreaking to structural completion, utilities installation, and final touches, documenting these milestones helps create a complete visual record that can be used for both internal reporting and external promotion.

With the right approach, professional photography and video can showcase these critical milestones in a visually compelling way. St Louis Corporate Video specializes in identifying the key moments that define each phase of your project and capturing them with high-quality imagery. By focusing on these milestones, we help you create a powerful visual narrative that demonstrates both the scale and the quality of the work being done.

3. Utilize Drone Photography for Aerial Perspectives

For large construction sites, aerial photography offers a unique and invaluable perspective. Aerial views allow you to showcase the size, layout, and scope of the project, providing both a detailed record and an impressive visual presentation.

St Louis Corporate Video is fully equipped with licensed drone pilots who can capture stunning aerial footage of your construction site. Our specialized drones can fly both outdoors and indoors, ensuring we can access hard-to-reach areas and capture detailed aerial views of your project at any stage. These aerial shots are perfect for providing a comprehensive overview of the entire site or showcasing the progress of larger developments, enhancing both documentation and marketing efforts.

4. Create Custom Interview Spaces for Stakeholder Insights

Another key aspect of documenting a construction project is collecting feedback and insights from key stakeholders. Interviews with project managers, architects, contractors, and other important figures help to give a more personal and informative view of the project’s progress. These interviews can be used to explain challenges, milestones, and unique features of the construction process.

At St Louis Corporate Video, we offer customizable interview setups that are perfect for construction site interviews. Our private studio lighting and visual setup are ideal for creating professional, well-lit spaces for on-site interviews. Whether in a private space or on location, we ensure that each interview is captured with clarity and high-quality visuals, complemented by the proper sound and camera equipment.

5. Repurpose Your Visual Content for Marketing and Branding

Once your construction site has been documented, it’s time to repurpose those visual assets into marketing tools that can elevate your company’s brand. Well-produced photos and videos can be used for everything from promotional videos and website content to social media posts and client presentations. Repurposing your visual content maximizes the return on your investment in professional imagery.

St Louis Corporate Video specializes in repurposing photography and video branding to help you make the most of your visual assets. Whether you need a highlight reel, an update video for clients, or promotional content for social media, we can transform your construction documentation into a powerful marketing tool that builds your brand and showcases your work to potential clients and partners.

6. Post-Production Editing for Professional Results

Capturing great footage is just the beginning. To truly make your visual content shine, expert editing and post-production are essential. This is where St Louis Corporate Video excels—our team is skilled in all aspects of post-production, ensuring that your images and videos are polished to perfection.

From color grading and sound design to editing and final touches, we ensure that your construction site footage tells the story clearly and professionally. We understand the importance of presenting your project in the best light possible, and our editing services enhance the impact of your visual record.

Why Choose St Louis Corporate Video?

St Louis Corporate Video is a full-service professional commercial photography and video production company with extensive experience working with businesses and organizations in the St. Louis area since 1982. Our creative team is well-versed in handling all types of construction site documentation, offering both studio and location video and photography services.

We provide full-service production, including editing, post-production, and licensed drone pilots. Our team can customize your project to meet specific media needs, whether that’s ground-level photography, aerial drone footage, or interview setups. We also specialize in repurposing your visual content for branding and marketing purposes to help you maximize your investment.

Our private studio lighting and visual setups are perfect for smaller productions and interview settings, with enough space to incorporate props and create tailored environments for interviews or on-site shoots. Whether you need sound and camera operators, custom sets, or equipment for your production, we offer everything you need for a seamless and successful shoot.

With St Louis Corporate Video, you’ll get professional, creative services that help you effectively document, promote, and enhance your construction project. Let us take care of your visual record, so you can focus on what you do best—building success.

314-913-5626

stlouiscorporatevideo@gmail.com